- NellHi, this is Nell, the AI assistant at Sample Heating. This call is recorded. How can I help?
- PriyaHi Nell. Our furnace bangs really loud when it kicks on. It's not an emergency, but I'd like someone to look at it.
- NellBanging when it starts up. Got it. Let me check the schedule.
- Checks the calendar: Thursday 9 AM and Friday 1 PM are open
- NellI have Thursday at 9 AM, or Friday at 1 PM. Which works better?
- PriyaThursday at 9 is perfect.
- NellGreat. What's your name, and the best number for you?
- PriyaPriya Patel. 404-555-0172.
- NellThanks, Priya. You're booked for Thursday at 9.
- PriyaOne more thing. Do you offer financing?
- NellGood question. I don't have an answer on financing yet, so I'll have someone from the office get back to you about it.
Every call answered.
Every lead followed up.
For businesses that need someone always on: Nell answers your phone, day or night.
She answers every call you route to her, books jobs on your calendar, and calls web leads back during calling hours when they've asked for a call. She's in every plan, so your team has a front door from day one. She always says she's an AI.
Calls, voicemail and follow-up emails, all on one set of rules. She comes with a script pack for how your business works, and she speaks Spanish too, included.

6:42 PM. The office is closed.
A customer calls about a noisy furnace. Before she hangs up, Nell has booked the job, put a visit task on the board and passed the financing question to the office.
Based on the call in our demo film. Sample Heating Co., Priya Patel, Dana and the phone number are all samples.
Inbound and outbound, for the whole team.
Nell speaks only the prices, hours and policies you've approved.
Inbound
- Picks up every call you route to her, day or night
- Books on your Google or Outlook calendar
- Transfers urgent calls to whoever is on call
- Gives a transcript and summary for every call, and a recording
Outbound
- Calls new form leads who asked for a call, during calling hours and only with their consent box ticked
- Calls customers back when you ask, in the app or Slack, and asks before she dials
- Leaves a voicemail if nobody picks up
- Works a follow-up sequence you set (call, email), stopping as soon as the lead replies, books or opts out
Channels: phone calls and the email steps of a lead's follow-up.
Nell's rules: what she says, and what waits for you.
Nell talks to the public, so she runs with tighter rules than any other minion. These are on by default.
- 1Jordan ticked the consent box on your form and asked for a call.
- 2Tuesday, 10:14 AM where Jordan is. Inside calling hours.
- 3NellHi Jordan, this is Nell, the AI assistant at Sample Heating. This call is recorded. You asked us to call about your furnace?
- JordanYes. What does a new furnace cost?
- 4NellNew furnaces get a free quote at your home. Would you like me to book one?
- JordanActually, I'll think about it. Please don't call me again.
- 5NellUnderstood. We won't contact you again.
- Opt-out recorded for calls, texts and email.
- Consent before marketing callsOnly with prior express written consent, captured on your web form with wording we provide. No cold-calling lists. Service calls go only to people already in touch with you about that job. Every caller and lead has a card: how they reached you, what they said yes to and when. Nell checks it before she calls.
- Quiet hoursOutbound calls wait for hours that are allowed everywhere the person might be (their area code, their address or what they told us): never outside 8 AM to 9 PM, marketing calls only 9 AM to 8 PM Monday to Saturday, never on Sundays or federal holidays, at most three a day, with tighter state rules on top. A call outside those hours is scheduled, not dropped.
- She says she's an AIIn her first sentence on every call, with the fact that it's recorded. Her emails say so too, and so does the website chat's first message.
- Public knowledge onlyCallers hear only the facts you marked OK for the public, plus Nell's own phone instructions. Prices come only from your approved list. Team and private knowledge never reach a caller.
- "Stop" means stopAn opt-out on one channel is an opt-out on every channel, and it's recorded.
- You approve the risky stuffCalling a list of customers, or anything set to Always ask, waits for a yes in Slack or the app.
Her script pack. Your kind of business.
Sample linesNell comes with a script pack for each, and the rest of the team works the same way. The samples on this site use a sample heating company, Sample Heating Co.
- Service businesses
“What's the address, and is there a gate code or a dog we should know about?”
Nell takes the address and what's wrong, checks the service area, and books a visit. Prices come from your approved price list; anything else, she takes a message for your team.
Then: Otto's invoice reminders, Miles's marketing emails - Office teams
“I'll take your details so the right person can get back to you. Is there a date we should know about?”
Nell takes who's calling and what it's about, puts a deadline in the next 7 days on top as urgent, and never gives advice on their matter.
Then: Cora's client proposals, Otto's invoice reminders - Solo experts and coaches
“What would you like to work on? I can book you a discovery call.”
Nell books discovery calls and moves sessions under your policies. She never promises results.
Then: Miles's newsletter, Iris's images - Agencies and studios
“Your site is down right now? I'll get our on-call person.”
Nell qualifies new business, escalates a client whose site is down, and takes a callback number from vendors and recruiters.
Then: Cora's proposals, Wes's page drafts
Your team, with Nell on the phones.
Nell answers the phone. With the team behind her, she follows up, chases invoices and remembers every correction you make.

Hand her work from anywhere: "call everyone booked tomorrow."

Writes her follow-up emails.

Gives her invoice reminders and job-status calls to make.

Keeps her FAQ answers fresh.

Drafts new pages for your site. Her lead form, with an optional chat tab, is one line your site adds.

Looks up a new lead before she calls them back.
Nell is in every plan, with a phone number and Spanish included: 150 call minutes a month on Starter, 400 on Team, and 100 per client workspace on Agency / Coach, pooled. Then $0.20 a call minute. See pricing or ask us.
Meet Nell in under two minutes.
Sound on. A customer calls after hours, Nell books the visit, the team picks it up, and only what Dana approves is kept.
Put Nell on your number.
She comes with every plan, Spanish included. Tell us how many calls you get and when they come in, and we set her up on your number at kickoff.