Give them a task. They get it done.

Answers your calls and writes back to new leads

Someone calls at 7pm. Someone fills in your form at 11. Your minions are on both.

• Nell · Front desk

  Answers your calls day and night

  She says she's an AI, offers open times, and holds the slot for two hours while you confirm.

• Leads

  Writes back to new enquiries from your website and messages

  The chat on your site answers on the spot, from facts you've cleared for the public. Replies to forms and social messages are drafted in your voice.

  
• Miles · Follow-ups Asks first

  Follows up your quotes before they go cold

  Miles writes the follow-ups, reminders and welcome emails. Switch on the ones you want, and they stop when the customer writes back.

• Pipeline

  Tracks your leads from first enquiry to won job

  Your minions move a card only when something real happens, like a reply or a booking, and say what it was.

Chases what you're owed and tracks what you owe

Late invoices get a friendly reminder. Bills come out of the inbox and onto one list.

• Bea · Invoices Asks first

  Chases late invoices with a friendly reminder

  Bea finds what's overdue in your books and drafts the reminder, with the invoice number and amount.

• Bea · Bills

  Files your bills with their due dates

  Send her the email, the PDF or a photo. Bea reads the bill, finds the due date and flags anything missing. Nothing here ever pays a bill.

Writes your pages, asks for reviews, watches your ads

A page for the service people keep asking about. A review ask when the job is done. A Monday note when an ad starts wasting money.

• Wes · Website

  Writes new pages for your website

  Drafted from what your business really does, in your voice. Nothing goes live until you approve it.

• Nell · Reviews Asks first

  Asks for a review when a job is done

  When a job is marked done, Nell drafts the ask. Every customer gets the same ask, and never more than once in 90 days.

• Pip · Google Ads Specialist

  Watches your ad spend and flags the waste

  A report every Monday from your real numbers. When an ad burns money, Pip says so and suggests the fix; you make it in Google Ads. Store ads he drafts stay paused until you launch them.

  

  Pip · Google Ads Specialist SampleYou didn't ask, but I noticed… 'Fall Tune-up' spent $410 this week, up 60% from $255, with no conversions.
• Mira · Design

  Designs your flyers, social posts and ad images

  Three looks to pick from, each with its checks beside it: your colours, your fonts, your facts.

Takes your tasks and works on your goals

Say what you want in plain words. They plan it, do it, and come back with what got done.

• Chat

  Takes your tasks by message or voice note

  Message them like you'd message your office manager. Approvals come back as buttons, in the app or your team chat.

  
• Goals

  Takes on a goal and tracks it every day

  Pick one, like more reviews or getting paid faster. A minion checks the number each day and brings ideas each Monday. Nothing changes until you say yes.

  

  Otto · Goals SampleOnly 2 of 9 finished jobs got a review request. Want a goal for that?
• Morning brief

  Tells you in the morning what got done and what needs you

• All work

  Shows which jobs are working, stuck or waiting on you

  Anything stuck says why, who has to act, and what moves it.

Want one yourself? Take over and the minion steps back. Hand it back and it carries on.

Asks before money, public posts and first contact

Your minions do the work. The big calls stay yours.

• Approvals

  Locks the big approvals behind your own PIN

  Every send leaves a receipt.

• Pause everyone

  Pauses your whole team with one switch

  Keep Nell taking messages if you like. Nothing goes out until you resume.

• Privacy

  Shows each person their part of the business, and nothing past it

  Owners can export the business's records and handle a customer's request to be forgotten.

Learns your prices, your voice and new jobs

Your facts live in one place. The whole team works from them.

• Minion Mind

  Remembers your prices, hours and the way you talk

  Drafts for customers are checked against the facts you've confirmed. Change a price, and anything drafted with the old one gets flagged.

• Skills

  Learns new jobs from ready-made skills and from work you've approved

  A new skill is checked before it joins the team.

• Research

  Answers your questions, with sources you can check

  Ask about a permit rule, a supplier or a new service. You get the answer and the links.

Sets up your minions with you, step by step

Tell them what you're trying to do. They read it back, and start when you say Looks right.

Run an agency? Minion HQ opens every linked client from one sign-in, with what's waiting, stalled and due.